Surface Book and Surface Pro 4
Surface Book and Surface Pro 4
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The launch“[I]t’s one of the best computers you can buy right now,” said The Next Web after reviewing the Surface Book. But as The Next Web accurately notes, what’s impressive about the product is that even though the device is clearly an excellent laptop, it also happens to be a tablet. Most reviews share similarly optimistic takeaways after getting hands-on time with the device. The product starts at $1,499.
The Surface Book is available on the company’s Web storefront and at other retailers including Amazon and Best Buy with battery like dell Inspiron Mini 10 battery, Dell PP19S Battery, Dell Latitude E4200 Battery, Dell R640C Battery, Dell Latitude V710 Battery, Dell Inspiron 11Z Battery, dell Latitude E6400 battery, Dell Latitude E6500 Battery, Dell Precision M2400 Battery, Dell Precision M6500 Battery, Dell Latitude D630 Battery, Dell Precision M2300 Battery. Initially, the device is only available in Canada and the United States, but the company will roll the product out to more markets in the future.
Supply for the Surface Book is likely constrained, as the website currently says the product will take four to five weeks to ship.
Microsoft’s Surface Pro 4 — a formidable upgrade from its predecessor — is also now available on Microsoft’s website and other retailers. It starts at $899.
Microsoft’s Surface product has been a surprising catalyst for the company’s hardware business. While year-over-year revenue for the segment was down during the company’s just-reported fiscal first quarter of 2016, this was only because of the timing of Microsoft’s planned launch of its new tablet, which prompted many interested buyers to delay purchases during the quarter.
Surface sales more than doubled during Microsoft’s fiscal fourth quarter of 2015 and the company expects the growth to continue during the holiday quarter.
The Surface Pro and Microsoft’s new Surface Book are clearly aimed to compete with Apple’s iPad Pro. Even more, the products seem positioned to compete with Apple’s mobile products in enterprise — an arena Microsoft obviously would enjoy having a more prominent presence.
Apple has made its intentions very clear in the enterprise segment: the company wants to dominate mobile sales. Ahead of Apple’s iPad Pro launch, the Cupertino-based company solidified a partnership with Cisco in an aim to optimize iOS products for Cisco clients. This partnership followed a similar strategic arrangement with IBM, announced in 2014.
Highlighting Apple’s success in mobile enterprise sales and services, nearly all the Fortune 500 companies are currently deploying iOS in their businesses.
Microsoft’s desire to take a chunk of Apple’s share in this market is already evident.
“Surface continues to gain ground with businesses and schools, creating opportunities for our rapidly growing partner channel, which includes Accenture, Dell and HP,” the company said during its most recent earnings call. “Both the number and size of deals in our commercial segment for Surface have increased double digits year on year.”
Sure, Microsoft’s new Surface Book may be a laptop, but that doesn’t mean the product isn’t aimed at competing with Apple’s mobile dominance in enterprise just as much as the Surface Pro 4 is. With a detachable touch display, the Surface Book could prove to be a powerful mobile enterprise product.
Given Apple’s huge customer base and the company’s recently announced iPad Pro, Apple shareholders certainly shouldn’t fear Microsoft’s new Surface products or the company’s small but important early success in the mobile enterprise segment. For Microsoft, however, this could provide upside for the software giant’s comparatively small hardware business over the long haul.
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